In today’s digital landscape, where millions of users gravitate towards smartphones and electronic devices, mobile interfaces have become the preferred choice. As of 2022, a staggering 98% of the global population utilizes smart devices, including tablets and smartphones. Google Play Store, since its inception in 2008, has significantly shaped the digital market. Given the burgeoning mobile app ecosystem, developers and enthusiasts are keen on crafting top-tier gaming applications. In this mobile-centric era, optimizing your gaming app with professional SEO for mobile apps is paramount to ensure visibility and success.

Google Play Store and Apple App Store are leading the digital market in terms of downloads and user engagement. Hence, it’s important to understand how one should optimize their application before launching it on Google and Apple application stores. Considering the competition present in the digital markets, application developers are always looking to produce peculiar applications. However, they might be missing out on developing a robust SEO.

The term SEO refers to Search Engine Optimization, which is closely associated with the digital presence of applications and content on web-based platforms. SEO for mobile apps might be a challenge; however, analysts and application developers manage to produce relatively compatible content while publishing the application. Continue reading if you recently launched your application on Play Store and are facing issues with your app’s visibility in top trends and searches.

How to Make Your Application More Visible on Multiple Platforms?

With thousands of game developers producing hundreds of applications every month, the Google Play and Apple App Store are experiencing an influx of data and digital content. Hence, it is ideal to undergo mobile app optimization, which includes SEO optimization. When a user searches for an application based on its game type, every company or brand would be looking to have their application in the top searches. Therefore, it’s said that your app’s SEO is closely related to visibility and user searches.

According to the stats for 2022, there are over 1.96 million applications on the Apple App Store and 2.87 Million on the Google Play Store. Considering the increased volume of mobile applications available online, the competition for getting into top trends gets even tougher. Mobile app SEO might sound tricky and tough at first thought. However, a seasoned SEO consultant can assist with the launch and optimization. Continue reading to find out more about how SEO works for mobile applications in literal terms.

Generic Search

When a user searches for an application on the Google search bar, the results show different applications available on Google Play Store. For example, when you search for shooting games on Google, you might have suggestions like Sniper 3D, Striker Zone, Cover Fire, and much more. Hence, the term shooting game is generic and isn’t directly related to any specific application. But you will be thinking about how that’s possible. The answer to your query is Search Engine Optimization (SEO) of mobile apps. When writing a description about your application for the downloadable file on Google Play Store, it’s ideal to use keywords that are associated with firing or shooting.

Organic Search

The term organic search refers to the genuine snippet which contains the application’s name and main purpose. Many snippets contain little information or the main tagline related to the app’s main function. If you have optimized your recent application, your snippet might appear in the first two links on Google’s first page. However, the user should enter a specific query containing the exact keyword associated with the application. However, you might have to create multiple backlinks with your ongoing SEO strategy.

App Store Optimization

When talking about App Store Optimization (ASO), what is important is the number of reviews and installs. Applications that have 1 million or more downloads are likely to appear in suggested applications. If you have noticed that after resting your smartphone, you get Facebook, WhatsApp, Twitter, Instagram, and a few more applications under the heading of suggested applications for you. These applications have been downloaded in significant volume, and billions of users are using them for making contact and coordination throughout the day. Hence, it’s ideal for keeping your mobile application optimized according to the Google App Store and Apple App Store trends.

How to Optimize Your Newly Launched and Existing Application for SEO and ASO?

If you have developed an application that has the same skeleton or idea as its direct competitor, then you will have put in extra effort to market your application publicly on Google and Apple App Store. You can start by picking a catchy title for your application that is easy to understand and contains a keyword that is likely to be searched by users in the search box on Play Store. Moreover, a few conditions are associated with the title, as Apple App Store clearly mentions that the title should be 30 characters or less, with no details related to pricing and terms.

In order to rank your mobile application in the top searches of Play Store, you might have to produce consistent efforts. With time you may expect your well-crafted application to gain decent ratings and reviews. In order to get organic reviews and ratings, it’s best to develop an add-free application that doesn’t hinder the experience of the prime user. You can start by releasing a trial version that keeps updating the application in order to avoid bugs. If your application starts getting decent reviews, word of mouth is likely to penetrate through different circles and time zones. From day one, your aim should be clear that you want your application to be listed in suggestions and recommendations on both Google Play and Apple App Store.

Moving forward to the optimization part and how it is done, you can take an example of webpage SEO, which is related to your website’s visibility on search engines like Google, Bing, Yahoo, and much more. In order to get your mobile app SEO up to the mark, you should search for relevant keywords through paid tools and techniques. One can start keyword research by making a list of the possible words that are entered by users in the query box. Moreover, you can go through your competitor’s descriptions and narrow your trending keywords list. Next, you can use the targeted keywords in producing and optimizing application descriptions, taglines, and subtitles.

Most developers and content writers forget the sheer importance of App Description on Google Play and App Store. Your description should revolve around your mobile application’s central idea or core theme. One can write about how the application adds value to one’s digital experience and is unique. Try to use authentic and easy-to-understand language without confusing the user. If your application has key features, try using key pointers under the description. However, both Google Play Store and Apple App Store have different algorithms today. Hence, it’s important to optimize description content accordingly. Before getting your application live, it’s best to go through the terms and conditions of the two platforms.

Emphasize Genuine Reviews and Ratings

Many mobile application developers forget that ratings and reviews also play a pivotal role in attracting users and getting the ultimate numeric figure of downloads. Whenever a user posts a review regarding your application or update, you should respond to it promptly without creating any complications. If you have got a negative review, you can start by replying promptly and providing solutions to the problem. Effective communication in the review and rating corner could make your application more visible.

Keep Updating the Meta Data and Infographics

With time it’s important to update your application’s profile on Google Play and Apple App Store. You can start by uploading the latest screenshots of your application’s interface and other typical features. Moreover, updating the snippet will likely give you an idea about what users are searching for and how you can optimize the content accordingly. Improvements can be made on a bi-monthly basis. However, one must follow the changes and keep analyzing the conversion and download rates accordingly.

Final Word!

With the digital competition picking its pace on every platform, designers, developers, and brand managers look forward to consistently maintaining decent SEO. Hence, it’s clear that app developers should emphasize the factors associated with the visibility of applications on Google Play Store and Apple App Store.

Like web development and on-page SEO optimization, mobile app development revolves around SEO and ASO. If you have spent thousands of dollars in developing a mobile application, it’s best to invest a few bucks in updating its SEO and general description. It’s best to take assistance from mobile app SEO consultants who specialize in SEO for mobile apps. As a result, with time, your mobile application is likely to appear in top recommendations and searches.